Adventure-Ready Gear for Your Dog – Built to Last.

Designed for dogs who explore, built with technology you can rely on — because your best friend deserves the best.

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EVERY ADVENTURE STARTS WITH TRUST.

You’re out on the trail or in the streets. The wind picks up, the rain starts falling, and your dog is by your side—ready for anything. You need gear that protects them without weighing them down. Gear that lasts. Gear that performs.

That’s why we design high-performance gear that withstands the elements — so you can focus on the adventure ahead.

Dogs get wet, cold and dirty, affecting their performance and comfort. Meet the ASCEND Shell, powered by DOGLITE. The best of human technology, for your best friend. Engineered for breathability and protection. Keep your dog comfortable in all conditions.

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Keep your dog safe with NFC technology that shares essential info at a tap. Wet collars smell, wear out, and lack functionality. The ASCEND Collar is made from premium waterproof materials that won’t hold odour or deteriorate.

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Meet the tech
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Local Hand-Delivered Shipping

Enjoy free delivery within 25km brought to you by our own team for a personal touch.

Secure Checkout, Guaranteed

Shop with confidence. Encrypted payments and a hassle-free 30-day return policy ensure peace of mind.

One Order, One Tree Planted

Every purchase helps reforest the planet. For each order, we plant one tree because adventure starts with nature.

Local Hand-Delivered Shipping

Enjoy free delivery within 25km brought to you by our own team for a personal touch.

Secure Checkout, Guaranteed

Shop with confidence. Encrypted payments and a hassle-free 30-day return policy ensure peace of mind.

One Order, One Tree Planted

Every purchase helps reforest the planet. For each order, we plant one tree because adventure starts with nature.

Rooted in change

Every purchase helps plant a tree, contributing to a healthier and a future of adventure with your dog.

This is more than just gear.

It’s a statement. A commitment to exploration, to reliability, to the unbreakable bond between you and your dog. The right gear makes every adventure better.

Ready to elevate yours?

Gear up today