Privacy policy


Last updated: January 23, 2025

This Privacy Policy describes how Ascend Dog Wear (“Ascend Dog Wear,” the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ascenddogwear.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, including submitting your information through any Facebook sign-up form, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

1. Information We Collect Directly from You

Information that you directly submit to us through our Services (including through Facebook lead forms or other signup methods) may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions, and other information used for account security purposes.
  • Customer support information including the information you choose to include in communications with us—for example, when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

2. Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, details about your network connection, your IP address, and other information regarding your interaction with the Services.

3. Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Facebook Lead Forms: If you sign up for promotions, our newsletter, or other campaigns via a Facebook lead form, we may receive your name, email address, and other relevant contact details from Facebook to facilitate the promotion and sign you up for our newsletter (if you have provided consent).
  • Companies who support our Site and Services, such as Shopify.
  • Payment processors, who collect payment information (e.g., credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.
  • Online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies when you visit our Site, open or click on emails we send, or interact with our Services or advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. (Also see the section below, Third Party Websites and Links.)

How We Use Your Personal Information

Below are examples of how we may use your personal information. We use your information when it is necessary to perform a contract with you (such as to process your purchases), to comply with legal obligations, to protect your vital interests or those of others, in our legitimate interests, or with your consent.

  1. Providing Products and Services
    We use your personal information to provide you with the Services to perform our contract with you—this includes processing payments, fulfilling your orders, creating/managing your account, and arranging shipping or returns.

  2. Marketing and Advertising
    We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you relevant ads. This includes using your personal information to better tailor the Services and advertising on our Site and other websites.

    • Newsletter Subscription: If you provide your information (e.g., email address) through our Site, a Facebook lead form, or other means indicating you wish to sign up for our newsletter, we will use your contact details to send you our newsletter and occasional promotional offers. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at ascenddogwear@gmail.com.

  3. Security and Fraud Prevention
    We use your personal information to detect and investigate possible fraudulent, illegal, or malicious activity, and to otherwise protect our rights and those of others.

  4. Communicating with You and Service Improvement
    We use your personal information to provide you with customer support (e.g., responding to your inquiries) and to improve our Services. This is in our legitimate interests to be responsive to you and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to:

  • Power and improve our Site and Services, including remembering your preferences and actions.
  • Run analytics to better understand user interaction with the Services (legitimate interests to administer, improve, and optimize the Services).
  • Allow third parties and service providers to use Cookies on our Site to tailor services, products, and advertising on our Site and elsewhere.

Most browsers accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Removing or blocking Cookies can negatively impact your user experience and may cause some features to be unavailable.

How We Disclose Personal Information

We may disclose your personal information in the situations described below:

  • Vendors and Service Providers: With third parties who provide services on our behalf (IT management, payment processing, data analytics, cloud storage, fulfillment and shipping, marketing).
  • Business and Marketing Partners: To help provide services and advertise to you, in accordance with their own privacy policies.
  • Consent/Direction: When you request or authorize disclosure of certain information—e.g., through social media integrations or for shipping products.
  • Affiliates: With our affiliates or within our corporate group in our legitimate interest to run a successful business.
  • Business Transaction or Legal Reasons: In connection with a merger or bankruptcy or to comply with legal obligations (e.g., responding to subpoenas, warrants), to enforce our terms of service, or to protect the rights of Ascend Dog Wear or others.

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

Third Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow these links, you should review the privacy and security policies of those sites. We are not responsible for the privacy or security of such third-party platforms.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, please contact us to request its deletion.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security. Any information you send to us may not be secure while in transit. We recommend not using insecure channels to communicate sensitive information.

We retain your personal information only as long as necessary for legitimate business needs, to provide the Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights may include:

  • Access / Know: The right to request access to personal information we hold about you.
  • Delete: The right to request deletion of personal information.
  • Correct: The right to correct inaccurate personal information.
  • Portability: The right to request a copy of personal information in a portable format.
  • Restriction of Processing: The right to ask us to stop or limit how we process your personal information.
  • Withdrawal of Consent: Where we rely on consent, the right to withdraw consent.
  • Appeal: The right to appeal our decision if we decline to process your request.

You can exercise these rights by contacting us using the details provided below. We may need to verify your identity before fulfilling your request. If we deny your request, you may have the right to appeal by contacting us again. You can also opt out of promotional emails by clicking the “unsubscribe” link in any of our emails or by emailing ascenddogwear@gmail.com directly.

We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:

By participating in our promotions, signing up through Facebook or any other forms, and providing your contact information, you acknowledge that you have read and agree to this Privacy Policy.